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Wednesday, December 19, 2012

Spanx's Sara Blakely

(CNN) -- From a woman who sold fax machines door-to-door to being named a billionaire, Sara Blakely's career trajectory has been anything but usual.
No Ivy-League MBA in sight, Blakely has helmed Spanx, a company that produces slimming bodywear -- bras, panties and more -- to a presence in more than 50 countries and an estimated value of over $1 billion, according to Forbes. With product names such as "Bra-lellulah" and headquarters complete with boudoir-like red walls, Blakely's empire is the opposite of corporate. Even the inspiration behind her privately-held company is like no other -- her own rear.
"I just did not like the way it looked in white pants," says Blakely. "That moment inspired Spanx. I had been doing some soul searching and visualization of my life to create a product that I could sell to millions of people."
Spanx revenues for 2011 were estimated at just under $250 million, according to independent research by Forbes Magazine. The magazine also cited that four Wall Street investment banks valued the company at $1 billion.

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